AFSOP, as the kids are calling it, is about my summer as a placekicker in training camp with the Denver Broncos of the National Football League. You can read more here about how I talked an NFL team into letting me become the first writer since George Plimpton to dress up as a player in training camp.  It wasn’t that hard, actually. I believe it was Dave Barry who, when asked–possibly by himself–where reporters get their story ideas, replied, “thin air.” I was sitting at my desk in the Washington bureau of The Wall Street Journal one day in 2005 and thought, why not a modern version of Paper Lion? A year and a half later I was undressing in front of a half dozen 300-pound offensive linemen.

The book was officially published yesterday. I’m grateful for the copious media it has received already, including reviews, articles or mentions in Time, Entertainment Weekly, Washingtonian magazine, New York Times.com, The Wall Street Journal, USA Today, CNBC.com and elsewhere in the mainstream media. My interweb friends at Deadspin, Kissing Suzy Kolber and The Sporting News.com have been extremely kind.  You can read almost all of their words by going here and here.

Or you can bypass the critics and the fawners (well, I’m hoping there will be fawners) and just buy the book. Because what’s an informerical without a naked sales pitch?